GrbeŇ°a: As a result of the process of mediatisation, the media became active participant in politics

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grbesa jakovina 12 03 webZagreb, March 13, 2015 ‚Äď First lectures on "Public relations in politics" and "European political history" were held within the study programme of the IEC and the Academy. Lectures were given by Marijana GrbeŇ°a from the Faculty of Political Science and Tvrtko Jakovina from the Faculty of Philosophy, University of Zagreb.

GrbeŇ°a explained in detail the intricate relationship of the media and politics of today, underlining that there is no longer such thing as politics without media. Process of mediatisation has also made the media not only providers of information but also active participants in politics.

"The media creates winners and losers" said GrbeŇ°a while analysing the covers of two of the biggest journals in Croatia which through their style and content differently portrayed the same event.

GrbeŇ°a also spoke of other elements of modern politics like "spin doctors", personalization, privatization and popularization, which are a direct consequence of the interaction between the media and politics.

While the logic of mediatized politics is not always in line with the ideal of democratic decision making, which calls for a discussion based on arguments and a rational process of making a decision, traditional politicians must adapt to it nonetheless in order to succeed. Though an unwelcome necessity of doing politics for some, mediatised politics can also be understood as an opportunity to engage the public and afterwards, include them in the content dimension of the policymaking process.

During the second lecture, professor Jakovina introduced the students to the world of history as a science, while focusing on shining a light on dilemmas with which historians are faced in their everyday work.

Jakovina talked about the complexity of the relationship between historical sources and interpretation and all the pitfalls one must overcome to get to the truth of an event. Sources can be limited, they may be abundant, but they may never be taken for granted as they are always subject to manipulation.

For this reason alone, it is necessary to take every historical interpretation with a degree of scepticism, while it is even more important when taking into account the personal experience and ideological background of the interpreter and the social context in which an interpretation was created.

This was an introduction to future lectures on the World War I on which there are countless historical sources, while there is still no consensus on who was responsible for the war and what drove the decision makers to plunge their countries into the biggest bloodshed the world had seen until that time.

Study programme is organized by the International Educational Centre, Political Academy of HNS and with the support of the Dutch liberal party D66. We would like to take this opportunity to thank our friends from Netherlands for their support of the project.