"Each campaign is a story in itself"

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Zagreb, 21st February 2015 - Today in the Academy we listened, participated and discussed about the elaboration of the electoral strategy for the parliamentary elections with the aim to achieve better results on the upcoming parliamentary elections by using the strategic policy planning, political marketing and effective communication with the public in an election year.

Seminar about the important topics such as the elaboration of the electoral strategy for the parliamentary elections, the definition of tactics and decision-making on communication channels, based on the elaboration of the electoral strategy with a great emphasis on how to communicate with the public in a mediatized environment, was attended by presidents, spokesmen, teachers of county organizations and regional secretaries.

It can be concluded that we must never forget that people are prone to political oblivion and that the political memory is tricky. Also, it was pointed out that without the research there is no good campaign, and that the strategy must be concrete and messages brief and clear. Also, it must be remembered that each campaign is story in itself, as well as policies that are largely formed by the media.

These were the main messages of our seminar focusing always and constantly that we have to communicate with our supporters and nurture the communication within the party..

The seminar was organized within the 4th Department of CPP's Political Academy in cooperation with the German liberal Friedrich Naumann Foundation for Freedom.